Zapier vs Make (Integromat): Which Should You Choose?

Zapier

The most connected automation platform — build AI workflows and agents across 9,000+ apps without code.

Zapier is the best-known no-code automation platform, connecting more than 9,000 apps so business users can automate work without engineering help. You build 'Zaps' from triggers and actions — when a form is submitted, add a row to a sheet and notify Slack — and layer in branching logic, filters, and built-in AI steps. Beyond simple Zaps, Zapier now offers Tables for data, Interfaces for forms and pages, Canvas for mapping processes, and AI agents that act across your connected apps. Its strength is breadth and reliability: if a SaaS product exists, it almost certainly has a Zapier integration. Trusted by over 3 million businesses, it remains the default choice for non-technical teams, with a free plan for light usage and per-task pricing as volume grows.

Make (Integromat)

The visual AI automation platform — connect 3,000+ apps, data, and AI models with a drag-and-drop builder.

Make (formerly Integromat) is a visual automation platform for connecting apps, data, and AI models into workflows and agents. You build 'scenarios' on a free-form canvas, wiring together triggers, actions, routers, and iterators across 3,000+ prebuilt app integrations — and can drop in code or natural-language prompts where you need them. Newer capabilities add AI agents that adapt in real time and Make Grid for managing automations at scale, with enterprise security including SOC 2 Type II and GDPR compliance. Make's per-operation (credit) pricing tends to be cheaper at volume than per-task tools. The free plan includes 1,000 credits per month with the full visual builder; Core is $12/month, Pro $21/month, and Teams $38/month (each for 10,000 credits), unlocking unlimited active scenarios, the Make API, priority execution, and team features.