Emma

Emma

Email marketing built for your ecosystem — email, SMS, and automation with brand governance, by Marigold.

Email Marketingpaid
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What is Emma?
Emma, part of Marigold, is an email marketing platform aimed at organizations that need brand consistency and governance across teams. It combines a drag-and-drop email editor, audience segmentation, automation journeys, SMS, and an AI Assistant with features built for multi-department and multi-location structures: a Brand Manager to keep messaging on-brand, role-based permissions, approval workflows, and tiered account structures. Emma integrates with CRMs like Salesforce and HubSpot, Microsoft Dynamics, and other business tools, fitting into an existing martech stack rather than replacing it. It's especially common in higher education, nonprofits, government, sports and fitness, and travel/hospitality. Pricing is transparent and tiered: Emma Lite is $105/month for individual marketers, Emma for Teams is $205/month for multi-department organizations, and Emma Corporate is custom-priced for large enterprises with 10+ sub-accounts and unlimited users.
Key Features

Drag-and-drop email editor with segmentation

Automation journeys and SMS

Brand Manager for cross-account consistency

Role-based permissions and approval workflows

Integrations with Salesforce, HubSpot, and Microsoft Dynamics

Use Cases
  • Email marketing across multi-location organizations
  • Enforcing brand consistency with governance controls
  • Automated journeys plus SMS in one platform
  • Higher-ed, nonprofit, and government communications
How to Use Emma
  1. 1Choose a plan (Lite, Teams, or Corporate)
  2. 2Connect your CRM and integrations
  3. 3Build branded emails and automation journeys
  4. 4Use roles and approvals to govern sending
Best For
Multi-department and multi-location organizationsTeams needing brand governance and approvalsHigher education, nonprofits, and hospitality brands
FAQ

How much does Emma cost?

Emma has three tiers: Emma Lite at $105/month for individual marketers, Emma for Teams at $205/month for multi-department organizations, and Emma Corporate with custom pricing for large enterprises.

Who is Emma best for?

Emma suits multi-department and multi-location organizations that need brand consistency and governance — common in higher education, nonprofits, government, and hospitality.

Does Emma support SMS and automation?

Yes. Alongside email, Emma offers SMS and automation journeys, plus an AI Assistant, brand management, role-based permissions, and approval workflows.

Tags
Email MarketingAutomation
Quick Info
CategoryEmail Marketing
Pricingpaid
Platformsweb
Websitemyemma.com

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