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Klaviyo

The autonomous B2C CRM — unify customer data and run AI-powered email, SMS, and service across channels.

Email Marketingfreemium
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What is Klaviyo?
Klaviyo is a B2C CRM that unifies customer data in real time and powers personalized marketing and service for online businesses. It centers on a customer data platform that feeds segmentation, profiles, and automated flows across email, SMS, RCS, WhatsApp, and mobile push. AI agents help build campaigns (Marketing Agent), handle support and sales (Customer Agent), and draft content (Composer, in beta), while analytics and benchmarking show how you compare to peers. Klaviyo's depth in e-commerce comes from 350+ prebuilt integrations, with native connections to Shopify, Salesforce Commerce Cloud, WooCommerce, Magento, BigCommerce, and Wix. A free plan is available for up to 250 active profiles and 500 email sends per month; paid plans scale by active profiles and the channels you use, with enterprise pricing for large senders.
Key Features

Unified B2C customer data platform with real-time profiles

Email, SMS, RCS, WhatsApp, and mobile push marketing

AI agents for campaign building and customer service

Segmentation, automated flows, and predictive analytics

350+ integrations with deep Shopify and commerce support

Use Cases
  • Abandoned-cart, welcome, and win-back automation for stores
  • Segmented email and SMS campaigns from unified data
  • AI-assisted support and sales conversations
  • Benchmarking performance against industry peers
How to Use Klaviyo
  1. 1Connect your store (Shopify, WooCommerce, etc.)
  2. 2Let Klaviyo unify customer and order data into profiles
  3. 3Build segments and automated flows across email and SMS
  4. 4Use AI agents and analytics to optimize campaigns
Best For
E-commerce brands that grow revenue through email and SMSShopify and commerce-platform storesTeams wanting marketing and customer data in one CRM
FAQ

Is Klaviyo free?

Yes, within limits. The free plan covers up to 250 active profiles and 500 email sends per month, plus 150 monthly mobile message credits. Paid plans scale by active profiles and channels used.

What is Klaviyo best known for?

Klaviyo is known for e-commerce marketing — its real-time customer data and deep Shopify/commerce integrations power behavioral email and SMS flows that drive store revenue.

Which channels does Klaviyo support?

Klaviyo supports email, SMS, RCS, WhatsApp, and mobile push, all driven from a unified customer data platform with AI agents for marketing and service.

Tags
Email MarketingCRMAI
Quick Info
CategoryEmail Marketing
Pricingfreemium
Platformsweb
Websiteklaviyo.com

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