Klaviyo is the autonomous B2C CRM — unify customer data and run AI-powered email, SMS, and service across channels. If it doesn't fit your pricing, workflow, or feature needs, here are 4 alternatives worth comparing — including options with a free plan.
Looking for the original? See the full Klaviyo listing.
| Tool | Best for | Pricing | Free plan | Open source | vs Klaviyo |
|---|---|---|---|---|---|
 Mailchimp | Small businesses starting structured email marketing | Freemium · from $13/mo | Cheaper entry and easier learning curve for general small-business email beyond e-commerce. | ||
| Budget-conscious small businesses and creators | Freemium | Free-tier-first email and SMS with generous limits — a budget path for small stores. | |||
 Emma | Multi-department and multi-location organizations | Paid · from $105/mo | Service-heavy email platform for brands wanting hands-on campaign support over self-serve depth. | ||
 AWeber | Solopreneurs and small businesses | Freemium · from $15/mo | Simpler small-business ESP with templates and phone support, without e-commerce data depth. |
Cheaper entry and easier learning curve for general small-business email beyond e-commerce.
The best-known email marketing platform — campaigns, automations, and a marketing CRM for small business.
Mailchimp is the top-listed Klaviyo alternative on this page — cheaper entry and easier learning curve for general small-business email beyond e-commerce. The right choice depends on your budget, workflow, and required integrations, so compare the table above before deciding.
Yes. Mailchimp offers a free plan, with paid plans from $13/mo. Other listings may also include free tiers — check the Free plan column in the comparison table.
None of the alternatives listed here are open source at the moment. If self-hosting matters to you, check each tool's documentation for deployment options.
Each alternative solves a similar core task and is an active listing in the directory. The one-line difference next to each tool summarizes how it diverges from Klaviyo in pricing, focus, or capability.
