Loops

Loops

One email platform for SaaS — marketing, product, and transactional email in a single, Notion-like editor.

Email Marketingfreemium
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What is Loops?
Loops is a modern email platform built specifically for software companies, unifying the three kinds of email a SaaS product sends — marketing campaigns, lifecycle product email, and transactional messages — in one place. Instead of stitching together a marketing ESP and a transactional API, teams write every email in the same clean, Notion-style editor and keep one contact base with shared properties and events. Loops shines at lifecycle automation: trigger onboarding sequences from sign-up events, send behavior-based nudges, and re-engage dormant users, all driven by API events or integrations like Segment. Developers get a simple API and SDKs for transactional sends, while marketers get campaigns, audiences, and analytics without engineering tickets. A free tier covers early-stage products, making Loops a favorite among indie SaaS and startup teams.
Key Features

Marketing, lifecycle, and transactional email in one platform

Notion-like editor that makes every email fast to write

Event-triggered loops for onboarding and retention sequences

Single contact base with properties, events, and segmentation

API, SDKs, and integrations like Segment for data-driven sending

Use Cases
  • Onboarding sequences triggered by product sign-up events
  • Sending password resets and receipts from the same platform as campaigns
  • Behavior-based upgrade nudges and churn-prevention emails
  • Product update newsletters to the whole user base
How to Use Loops
  1. 1Sign up free and verify your sending domain
  2. 2Import or sync contacts and define key events via API or Segment
  3. 3Write emails in the editor and assemble event-triggered loops
  4. 4Send transactional email through the API and track everything in one dashboard
Best For
SaaS startups consolidating email toolsProduct-led teams running lifecycle emailFounders who want email handled without a marketing hire
FAQ

Is Loops free?

Yes. The free plan supports up to 1,000 contacts with core features, including transactional email. Paid plans start around $49/month as your audience grows.

Can Loops replace my transactional email provider?

For most SaaS products, yes — Loops sends transactional email via API alongside marketing and lifecycle email, so you don't need a separate provider like SendGrid.

How is Loops different from Resend?

Resend is a developer-first email API, while Loops is a full email platform with campaigns, audiences, and lifecycle automation — Resend sends what your code tells it; Loops also manages the marketing side.

Tags
Email MarketingAutomation
Quick Info
CategoryEmail Marketing
Pricingfreemium
Platformsweb, api
Websiteloops.so

Compare Loops side by side

In-depth, editor-written comparisons with a clear verdict.

ResendLoops vs Resend

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